Relevance of the study is substantiated by the need for the optimisation of foreign languages education in non-linguistic higher education establishments at economic faculties that are particularly influential on the process related to the acquisition and memorising of linguistic material. The purpose of the study is to analyse the English textbook «Enterprise 4» issued by the Publishing house «Express Publishing» as an effective means of communication. Special attention is paid to the correspondence of the content of the textbook to its aim, expediency of using the mentioned textbook at practical sessions at higher educational institutions at economic faculties by the students majoring in Hotel and Restaurant Business. The methods used are as follows: the methodological aspect of the textbook is stressed; the author emphasises a positive role of the data obtained and the introduction, underlining the aim of lessons for seekers of higher education. The scholar examines the usage of the most spread types of tests: asking-answering questions, translating, matching, completing, gap-filling, information transferring, recording, correcting, paragraphing, multiple choice, finding differences (similarities) and so on. Results: the article underlines the importance of the textbook’s functions, the necessity to include into the educational process such creative tasks as working out portfolios, group work, making notes, making up dialogues, organisation of discussions, presentations, role-playing. Unquestionable advantages of the “Enterprise 4” textbook are as follows: complete compatibility to the requirements of the teaching programs, prominent clarity of the material structuring, availability of technical support for the textbook users, visible scientific correctness in the contents and completeness in the revealing of the main issues, the use of up-to-date and generally accepted scientific terms. The lexical and grammar material is practice-oriented, its interactions with life is obvious. The textbook shows the ways to the differential approach to teaching new material; its content correlates with age characteristics of higher school students. The language of the mentioned material is clear and simple. One can trace comparative studies in the textbook (American English – British English reference book). Motivation of the youth’s learning activities, development of their interest to the subject by using the methods proposed in the textbook show the presence of problematic and searching tasks. The didactic adequacy of the tasks system given in the textbook, its capacity to facilitate students’ independent activities alongside the logic of the illustrative material layout and use are considerable advantages of the textbook as both a stand-alone and an additional information source. Conclusions: this article accents on further development of the four language activities at the English lessons – listening, speaking, reading and writing, as well as on four competences –linguistic, speaking, social-cultural and strategic (general learning) ones.