The role of modern educational technologies in formation of students' business qualities is explained in the article; the essence and basic requirements for the application of the project method and the case method in education are explained; pedagogical conditions for successful formation of students' business qualities in higher education institutions are formulated; the conclusions about the pedagogical effectiveness of the use of modern educational technologies have been made. Analytical work proved that the formation of students' business qualities is an important task for high school teachers. The content of modern educational technologies is determined. The means and possibilities of the project method and the case method are analyzed, it is found that the use of these methods stimulates and promotes the formation and development of students' business qualities. It is noted that these methods are characterized by a significant pedagogical effect, as they develop such personal characteristics as the ability to analyze problems, the ability to formulate and express their position clearly, communicate, discuss, perceive and evaluate information. They form self-confidence, communication skills, creativity and many other traits of personality. The survey found that the most important business qualities of the respondents consider themselves: self-confidence, responsibility, creativity, persistence, sociability. The level of business qualities of students of higher education institutions is determined: 30% of students have high level of business qualities, 35% - average, and 35% - low. This means that 70% of the student population needs the formation and correction of personal business qualities. The following pedagogical conditions of formation of business qualities of students by means of modern educational technologies are defined and theoretically substantiated: - implementation of a set of traditional and innovative forms and methods of training focused on the formation of business qualities of the individual; - creation of positive motivation of students for formation of business qualities, need for self-improvement; - introduction of the system of knowledge about modern educational technologies as a means of formation of business qualities of the individual.