Opportunities, Risks and Countermeasures of Mainstream Ideology Dissemination in the Algorithm Era

Abstract

In the era of algorithms, intelligent technology has promoted profound changes in the field of information dissemination, and shaped the mode and field of mainstream ideology dissemination. The deep integration of algorithm technology and communication technology boosts the accurate distribution and life narrative of mainstream ideology communication, effectively improving the accuracy and thickness of communication. At the same time, challenges such as personalized rec-ommendations accelerating the differentiation of social values, capital logic eliminating the effec-tiveness of mainstream ideological dissemination, etc. have led to the increased risk of the online public opinion field. To this end, we should strengthen the leading role of mainstream ideology in intelligent algorithms, implement the technical and ethical responsibilities of media platforms, and improve the algorithmic literacy of communication audiences as coping strategies to promote the effective dissemination of mainstream ideology in the era of algorithms.