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Marketing and Brand Authenticity in Post COVID-19 Era
Home
Publications
Marketing and Brand Authenticity in Post COVID-19 Era
Marketing and Brand Authenticity in Post COVID-19 Era
PG
Petros Gkogkos
Petros Gkogkos
DS
Dimitris Skalkos
Dimitris Skalkos
Open Access
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11 March 2021
journal article
Published by
Crimson Publishers
in
Modern Concepts & Developments in Agronomy
Vol. 8
(2)
,
800-802
https://doi.org/10.31031/mcda.2021.08.000683
Abstract
No abstract available
Keywords
UNCERTAINTY
SOCIAL RESPONSIBILITY
CRISIS
AUTHENTICITY
ERA
STEP
PICTURED
POST COVID
FACTOR IN BRAND