The European North of the Russian Federation is a unique northern (Arctic) tourist destination with ecologically vulnerable system, original traditions and culture of the locals, attracting Russian and in-ternational tourists. The aim of the work is to form a comprehensive view of the development of tourism in the European North of the Russian Federation based on identifying general trends and specifics of its development in the regional context. The model platform is six constituent regions of the European North of the Russian Federation (the Republics of Karelia and Komi, Arkhangelsk, Vologda and Murmansk oblasts, as well as the Nenets Autonomous Okrug). The research is based on investigation of seven main blocks: tourist and recreational potential and its promotion in the Internet; development of tourist infrastructure; strategies of the tourism development; dynamics of tourist flows (domestic and organized international); economic factor in the development of domestic tourism; regions in the National Tourism Rating; factors hindering tourism development. The impact of the COVID-19 pandemic on the development of tourism in the European North is presented. The study is based on open statistical data from Rosstat, the official website of the National Tourism Rating for the period 20162020. The median indicators are calculated in the work. The results of the study allow us to form a general idea of the development of tourism in the Russian regions of the European North. The specific characteristics and general trends of the regional development of tourism in the regions are revealed.