Moving beyond negative spillover: The positive consequences of an innocent brand's responses to another brand's crisis
Open Access
- 18 February 2023
- journal article
- research article
- Published by Wiley in Journal of Contingencies and Crisis Management
- Vol. 31 (3), 489-499
- https://doi.org/10.1111/1468-5973.12454
Abstract
No abstract availableKeywords
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