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Investigating online consumers’ responses to product presentation modes

Sciprofile linkYi-Shun Wang, Sciprofile linkChing-Hsuan Yeh, Sciprofile linkYu-Min Wang, Timmy H. Tseng, Hsin-Hui Lin, Shinjeng Lin, Min-Quan Xie
Published: 2 December 2019
 by  Emerald
Internet Research , Volume 29, pp 1233-1255; doi:10.1108/intr-07-2017-0258

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Keywords: purchase intention / Virtual Reality (vr) / product type / Product Knowledge / Electronic Commerce (e-commerce) / Product presentation mode

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