Penggunaan emotional appeals pada niat berdonasi (guilt appeals vs sadness appeals): sudut pandang Theory of Planned Behavior
Open Access
- 27 December 2019
- journal article
- Published by Universitas PGRI Kanjuruhan Malang in Jurnal Ekonomi Modernisasi
- Vol. 15 (2), 105-116
- https://doi.org/10.21067/jem.v15i2.3026