A Literature Review of the "Burning Money" Behavior of Internet Products

Abstract

This article mainly studies the current status of the operation of the “burning money model” of Internet products, expounds and analyzes the disadvantages of this operating model, studies the practical effects brought by the “burning money model”, and explores the development direction of future Internet products. Domestic scholars have done a lot of research on the development of Internet products in the future and have achieved certain results. This article aims to discuss the development model of China’s Internet products, summarize the current “burning money” behavior in the operation process of Internet products, and combine the development situation of China’s Internet in the new era to make suggestions for the future development of Internet products.