Comparative Study: Location Based Mobile Advertisement Publishing System
- 1 February 2015
- conference paper
- conference paper
- Published by Institute of Electrical and Electronics Engineers (IEEE) in 2015 International Conference on Computing Communication Control and Automation
- p. 570-574
- https://doi.org/10.1109/iccubea.2015.200
Abstract
In recent years, mainly advertisements and vouchers are used for providing discounts, text messages and posters were mainly used till date but to advertise on a mobile device is need of the current scenario. Vendors must be allowed to publish and edit an advertisement to users according to the interest of the customer. This technique has low cost for digital advertisement and has a pervasive system for advertising in large commercial malls. In order to publish advertisements on customer mobile phones and find the desired location of the vendors, QR codes are used. Location and deals can be obtained on the customer's mobile phone by scanning the QR code on the mobile phone. In this paper, survey on various location based system and different techniques for publishing advertisement is done.Keywords
This publication has 16 references indexed in Scilit:
- A Location-based Mobile Advertisement Publishing System for VendorsPublished by Institute of Electrical and Electronics Engineers (IEEE) ,2011
- MobiAdPublished by Association for Computing Machinery (ACM) ,2010
- Mobile Phone Location Tracking by the Combination of GPS, Wi-Fi and Cell Location TechnologyCommunications of the IBIMA, 2010
- MyPULSE: Mobile Yellow Pages with user interest and Location Sensing EnsemblePublished by Institute of Electrical and Electronics Engineers (IEEE) ,2008
- Building a research prototype to provide pervasive services in hospitalsPublished by Institute of Electrical and Electronics Engineers (IEEE) ,2008
- UbiqMuseum: A Bluetooth and Java Based Context-Aware System for Ubiquitous ComputingWireless Personal Communications, 2006
- Ubiquitous Positioning Technologies for Modern Intelligent Navigation SystemsJournal of Navigation, 2005
- Opportunistic Data Dissemination in Mobile Peer-to-Peer NetworksLecture Notes in Computer Science, 2005
- Approximate aggregation techniques for sensor databasesPublished by Institute of Electrical and Electronics Engineers (IEEE) ,2004
- An Overview of Location-Based ServicesBT Technology Journal, 2003