Crowdfunding is an alternative funding mechanism whereby innovators can access funding for their projects using a variety of “payback” options to investors – from traditional rewards such as equity, dividends and repayments with interest to non-monetary rewards such as physical or digital rewards. It has been defined by Schwienbacher and Larralde (2010) as an open call to the crowd to generate financial resources for particular purposes. The reward-based model is of great interest as it gives the option of providing incentives to investors without using money (which is in short supply) or giving up equity – yet still being able to provide rewards which are of great interest to investors such as prototypes of games, a character in a game, early versions of products, or products at an exclusive discount (Islam and Phillips, 2020).