Preiskommunikation in Zeiten des „Behavioral Pricing“
- 14 May 2020
- book chapter
- other
- Published by Springer Science and Business Media LLC
Abstract
No abstract availableKeywords
This publication has 26 references indexed in Scilit:
- Pleasure principles: A review of research on hedonic consumptionJournal of Consumer Psychology, 2013
- Is There a Right Way to Nudge? The Practice and Ethics of Choice ArchitectureSociology Compass, 2011
- The future of a la carte pricing in the airline industryJournal of Revenue and Pricing Management, 2009
- Distortion of Price Discount Perceptions: The Right Digit EffectJournal of Consumer Research, 2007
- Behavioral Economics Comes of Age: A Review Essay on Advances in Behavioral EconomicsJournal of Economic Literature, 2006
- The Effect of 9-Ending Prices on Retail Sales: A Quantitative UK Based Field StudyJournal of Marketing Management, 2006
- Penny Wise and Pound Foolish: The Left‐Digit Effect in Price CognitionJournal of Consumer Research, 2005
- Pennies‐a‐Day: The Effect of Temporal Reframing on Transaction EvaluationJournal of Consumer Research, 1998
- Patterns of Rightmost Digits Used in Advertised Prices: Implications for Nine‐Ending EffectsJournal of Consumer Research, 1997
- Framing the Deal: The Role of Restrictions in Accentuating Deal ValueJournal of Consumer Research, 1997