Virtual Proximity to Promote Expatriate Cultural Adjustment, Innovation, and the Reduction of Stress Levels

Abstract

Given the dramatic increase in the number of expatriates living and working abroad, there is a need to advance the research into how to make sure these employees achieve success on their assignments. Often, these expatriates assume managerial roles and are intended to be the gatekeepers of information. Typically, this information is necessary for the success of their colleagues, in both their home country and their host country. The expatriate’s role is to facilitate the integration of organizational knowledge from both their home and host countries, as well as key sources in their host country’s local environment. However, historically, there has been an exceptionally high failure rate in expatriate engagements. There are various factors discussed in the literature related to this failure rate including the stress of cultural integration and isolation from family. This often interferes with the expatriate being able to perform of their key responsibilities, which is to innovate. This research will launch pilot studies to investigate the use of social media, and computer mediated communications, to develop virtual proximity, its effects on cultural integration, the maintenance of professional relationships on a global scale, and its effect on the reduction of stress and the innovation process.