METHODICAL APPROACH IS TO FORMING OF TREKSHN-MAP FOR ENTERPRISES THAT CARRY OUT FOREIGN ECONOMIC ACTIVITY

Abstract

In the articles reasonable methodical recommendations are from the construction of трекш-карти on leaving of enterprise to the foreign markets. Due to offer recommendations, an enterprise can place priorities in the process of development of relationships with the segments of users, that influences on end-point. The generalized key going is near understanding of essence and methods of development of трекшн-карти. A Трекшн-карта in the general understanding represents business progress on his key indexes. The difference of construction of трекшн-карти from the ordinary financial analysis of economic performance indicators differs in that except measuring, methodology envisages a deep причинно-наслідковий analysis, development of evident materials that complement the analysis of coefficients. Methodical recommendations are worked out from the construction of трекшн-карти for enterprises that carry out ЗЕД. Distinguished basic stages and their essence is considered it is Well-proven that the construction of трекшн-карти answers the modern queries of market, necessary as for the inwardly brandname planning.