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Research on the Com-munication Strategy of Mainstream Media during the Epidemic—Taking People’s Daily as an Example

刘 燊
Published: 1 January 2021

Abstract: 2020年,新冠疫情爆发。面对重大突发公共卫生事件,我国主流媒体纷纷采取了传播对策。本论文以人民日报为例,选取2020年1月20日至2020年9月31日的视频,分析其内容的传播策略,以探究主流媒体在面对重大公共卫生事件的传播策略和应对方式。 In 2020, COVID-19 broke out. In the face of major public health emergencies, China’s mainstream media have taken communication countermeasures. Taking the People’s Daily as an example, this paper selects the videos from January 20, 2020 to September 31, 2020 to analyze the communication strategies of its content, so as to explore the communication strategies and coping styles of mainstream media in the face of major public health events.

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