Creativity is now said to be an important and top priority in education today. This is an important personality quality of a person expressed through thoughts and actions, especially ideas or products, solutions that a person offers to a problem, and creativity is the main factor that helps a person stand out or be different from others. The study was conducted on 222 students from 2 groups of gifted schools and non-gifted high schools in Da Nang city in order to describe the reality of students' awareness and creativity level, find out about the expressions, their constitutive elements of creativity and analyze the subjective and objective factors that affect high school students' creativity. Research results show that 80% of students are creative at an average level. One special thing is that factors of academic ability, age, or gender do not completely affect students' creativity. Moreover, factors that directly affect the creativity of students come mainly from the intrinsic motivation of the students themselves, the school and family environment is just the foundation for promoting students' creative motivation. From the above results, the study proposes some measures that partially affect the educational methods of schools and families, as well as directly affect the survey subjects.