DETERMINE RECOMMENDATION SYSTEMS TO SEARCH FOR BOOKS BY PREFERENCES OF WEB USERS

Abstract

Currently, the question of state, formation and development of the information source interaction system, the scientific interaction and users' requestsin certain fields of activity remains relevant under the conditions of the development of the use of Internet services. Recommendation systems are oneof the types of artificial intelligence technologies for predicting parameters and capabilities.Due to the rapid increase in data on the Internet, it is becoming more difficult to find something really useful. And the recommendations offered by theservice itself may not always correspond to the user's preferences. The relevance of the topic is to develop a personal recommendation system forsearching books, which will not only reduce time and amount of unnecessary information, but also meet the user's preferences based on the analysis oftheir assessments and be able to provide the necessary information at the right time. All this makes resources based on referral mechanisms attractiveto the user. Such a system of recommendations will be of interest to producers and sellers of books, because it is an opportunity to provide personalrecommendations to customers according to their preferences.The paper considers algorithms for providing recommender systems (collaborative and content filtering systems) and their disadvantages.Combinations of these algorithms using a hybrid algorithm are also described. It is proposed to use a method that combines several hybrids in onesystem and consists of two elements: switching and feature strengthening. This made it possible to avoid problems arising from the use of each of thealgorithms separately.A literature web application was developed using Python using the Django and Bootstrap frameworks, as well as SQLite databases, and a system ofrecommendations was implemented to provide the most accurate suggestion. During the testing of the developed software, the work of the literatureservice was checked, which calculates personal recommendations for users using the method of hybrid filtering. The recommendation system wastested successfully and showed high efficiency.