Focusing On Learning Or Performance? How Goal Orientation Influences BMI In Dynamic Environments

Abstract

Business model innovation (BMI) is a radical innovation process, requiring managers to focus on specific goals and to implement complex choices over time. In this paper, we explore the consequences of managers’ learning and performance orientation on BMI, explaining their relevance in dynamic environments. We explore these themes in the context of creative industries, delivering a survey to managers across the sectors of design, architecture and gaming. We show the positive influence of learning orientation on BMI, and we explain how the dynamism in the environment stimulates this positive effect. Our study mainly contributes to business model innovation research, exploring the triggers of BMI and showing its specific characteristics as innovative process. In addition, we contribute to goal orientation research, showing the consequences of different goal orientations for radical innovation processes in dynamic environments.