National or Global? Moderated Mediation Impact of Sports Celebrity Credibility on Consumer’s Purchase Intention
Open Access
- 20 May 2021
- journal article
- research article
- Published by Vilnius University Press in Organizations and Markets in Emerging Economies
- Vol. 12 (1), 160-177
- https://doi.org/10.15388/omee.2021.12.52
Abstract
The journal aims to contribute to the development and dissemination of multidisciplinary knowledge on organizations and markets in emerging economiesKeywords
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