Readability of packaging of medicinal products available without prescription as assessed by older consumers

Abstract

The labeling of the medicinal product packaging plays an important role in communication between entities placing the product on the market and its potential buyers. Moreover, the correct labeling of the packaging can protect the life and health of patient consumers. Due to the above, the labeling of the packaging of a medicinal product is subject to numerous legal regulations and has become the subject of consideration of many scientists. The aim of the article is to present the results of research on the readability of the packaging of over-the-counter medicinal products as assessed by older consumers. The research was carried out using a questionnaire throughout Poland. 400 respondents took part in the survey aged 60 and over.