Operation Strategy as a Competitive Advantage in Hotel Industry
Published: 16 January 2020
International Business Research , Volume 13; doi:10.5539/ibr.v13n2p35
Abstract: This paper explores the role of operation management in Hotel industry in Malaysia. It explains the contributions of operation management as a strategic tool for attaining customers’ satisfaction as well as sustainability. It reveals some of the examples of hoteliers that have thrived on these concepts.
Keywords: Malaysia / satisfaction / competitive advantage / hotel industry / strategic / Thrived / Hoteliers / Advantage in Hotel
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