Abstract
As a production system, organic agriculture is linked to less intensive practices. Therefore, its main mission is to produce much more ecological products and services than conventional agriculture. It does not use potentially harmful technologies technological approaches and inputs of intensive agriculture, as are pesticides, synthetic nitrogen fertilizers, GMO crops or veterinary and anthelmintic antibiotics, thus reducing environmental and health risks. Consumption of organic products has been increased in last couple decades in Romania. The main paper goal is to analyse the consumers' attitudes toward the organic products, primarily agri-food products, as well as their buying motives and satisfaction with the existing offer in the national market. Used methodological framework contains an online survey conducted in the first half of 2020. Among achieved results next has been underlined that majority of respondents consume organic products so often. Their first choice is organic vegetable products, followed by organic animal products and in some cases organic cosmetics.