What Does Firm Shaping of Markets Really Mean?
- 1 December 2021
- journal article
- research article
- Published by Institute for Operations Research and the Management Sciences (INFORMS) in Strategy Science
- Vol. 6 (4), 360-370
- https://doi.org/10.1287/stsc.2021.0144
Abstract
This paper seeks to enhance our understanding of the shaping of a market by a firm or set of firms competing in that market. The analysis draws on evolutionary economics and incorporates insights from prior research on shaping that has relied on a socio-cognitive perspective. The approach taken here can provide a means to more clearly distinguish shaping from adaptation and search and has implications for organization–environment coevolution and the evolution of competitive advantage.Keywords
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