The classic educational process organized in universities becomes quite rigid in the current pandemic context, which claims especially online activities, with students who increasingly feel the need to be guided and helped. In this respect, the students have to be supported through tutoring and mentoring activities, dedicated mainly to 1 st -year students with a high risk of dropout. The tutoring, coaching, and mentoring activities take time and the related effort for the tutor is quite high. On the other hand, the need to benefit from such activities is certain, requiring the identification of proper ways for students to have access to counseling activities, in which the effort of the counselors is not overwhelming. A viable environment would be the setting-up and the maintaining of a dedicated web platform, specially designed for such purposes. This platform facilitates coaching activities for a larger number of users, compared to face-to-face meetings. Also, the students can be counseled on topics that do not directly involve the educational process but are associated with it. This paper aims to summarize the current theoretical perspectives concerning online coaching in higher education, as a support strategy for students who experience difficulties, to prevent early school leaving, highlighting the characteristics and effective methodological approach related to this process