Abstract
Equity private placement is the newest method of corporate financing strategy. The private equity financing under SEC Rule 144A is exploding and yet not much is known about the motivation behind private equity placement by public firms. Considering that privately placed firms have no bonding benefit, private equity investors would discount their capital by the amount of expected consumption of private benefits. Therefore, the issuers are unable to lower the cost of capital nor increase managerial perquisites. One possible motivation for private placement then is that firms offering the private DR increase their private benefits with the capital raised subsequently. Our approach is new to literature by incorporating both benefit (conceal private information) and cost (informational monopoly) associated with private equity financing.