Recommenders in Banking: An End-to-end Personalization Pipeline within ING

Abstract

Retail services in corporate international banks are often constrained by the compliance and infrastructure specificities of the countries in which they operate. In addition, the business model and customers interactions through a banking app differ greatly from other major retail services in sectors like digital streaming or e-commerce platforms. We introduce ING’s Bank retail recommender system, elaborating on how we account for the global vs. local requirements, and how can we benefit from such an approach for our model selection as well as products serving.