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A Study on Effects of Information Characteristics of E-WOM on Attendee's Attitudes and Behavior Intention in Exhibition and Conventio

Yun Hee Jang
Journal & Article Management System , Volume 15, pp 23-45; doi:10.31927/asec.15.4.2

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Keywords: Marketing / Cognitive / Neutrality / Behavior Intention / Attitudes and Behavior / convention e WOM / characteristics of exhibition

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