Abstract
The authors emphasize the acute relevance of the topic of startup development because the high speed of information exchange causes changes in the field of innovation. A startup is defined as the process of introducing a newly created enterprise to the market in a short time with an innovative project at a minimal cost. The essence and characteristic features of a startup are given. The scheme of interaction of the entrepreneur-manager of the business project with the potential consumer of services is presented. The classification and description of startup development stages (pre-seed stage, seed stage, startup stage, growth stage, expansion stage, exit stage) are demonstrated. It is emphasized that the successful creation and development of a startup requires a favorable environment at each stage of development of the newly created business entity. The article substantiates the need to reveal the innovative potential of startups, in particular the involvement of highly qualified human resources, the creation of appropriate infrastructure and startup ecosystems. Ukraine’s place in the ranking of innovation of the world’s economies is assessed. An important achievement is the twenty-seventh place of Ukraine in the overall ranking of “knowledge and research results”. Features of the theory of startup management in the domestic sphere of education are considered. An example of the most famous program to support innovations and startups at universities in Ukraine is given. The article analyzes the information on the state funding of innovation and technology transfer activities during 2016–2018. The priority directions of innovation activity under the budget financing of innovations and technology transfer in Ukraine are defined. The authors identify the current problems associated with the functioning of startups, outlines ways to overcome these problems. The development of the innovative business environment, startups, traditional business in Ukraine stimulates scientific and technological progress, promotes the introduction of the latest world achievements, so it is necessary to develop this area of activity.

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