New Search

Export article
Open Access

The Linguistic Structure of Persuasive Discourse on Social Media (A Study in Persuasive Language Tools)

Ridwan Adewale Tidjani

Abstract: This paper aims at studying the persuasion discourse on social networks, many of which are various and numerous, which made it impossible to contain easily, So this paper deliberately selected samples from these sites; and Twitter was selected as a case of study, because a single tweet is restricted to a number of alphabets. However, a tweeter will carefully work on selecting his words and utilize only the appropriate words that can convey his message. Therefore, the paper strictly focuses on the usages of language tools that a twitter uses to persuade a receiver with a message. And the Language strategies are one of the most prominent discourse strategies used by a sender regardless of the authenticity or non-authenticity of the content. So in order to achieve all these objectives, this paper focuses on collecting group of tweet that possesses or utilizes the language tools, and also characterized with a politely suitable content. However, the analysis of this discourse was basically a descriptive analysis, and its application has followed the process of selecting the tool, then expatiating the way the tools is utilized by analyzing how the discourse context of the tweet has achieved the persuasion. Finally This paper generally concluded that the persuasive discourse has a very dynamic structure, and that has made it more complicated to be narrowed in a very certain structure, in addition to that; senders tend to apply a more numeral and diversified methods that are renewable in accordance to the sender's style and language ability. يهدف هذا البحث إلى تحليل الخطاب الإقناعي على مواقع التواصل الاجتماعي، ولكثرة هذه المواقع الاجتماعية، وعدم إمكانية الإلمام بجميعها، فقد تعيّن على البحث أن يتخيّر نماذج وعينات من بعضها، ولذلك اختير موقع "تويتر"؛ لأن المغرّد ملزم فيه بعدد محدد من الحروف، فيسعى جاهدا إلى تقليص عدد كلماته، ويتخير منها ما يحقق به الغرض من الرسالة، لذا كان صلب اهتمام البحث هو العناية بالآليات اللغوية التي يوظفها المغرّد لتوليد إقناع المخاطب بمحتوى خطابه، وهي من أهم الاستراتيجيات التي يهدف إليها المخاطب بغض النظر عن مدى صحة المحتوى من عدمها أو صدقها من كذبها. ولتحقيق هذا الهدف، اتجه البحث إلى جمع مجموعة من عينات التغريدات، معتمدا على التغريدات التي تتوفّر فيها الآليات اللغوية ووُظّف فيها استراتيجيات لغوية، وتكون -في الوقت نفسه- ملائمة للآداب العامة من حيث...
Keywords: structure / language tools / Persuasive Discourse / made / sender's / tweet / persuasion

Scifeed alert for new publications

Never miss any articles matching your research from any publisher
  • Get alerts for new papers matching your research
  • Find out the new papers from selected authors
  • Updated daily for 49'000+ journals and 6000+ publishers
  • Define your Scifeed now

Share this article

Click here to see the statistics on "IJAS: Indonesian Journal of Arabic Studies" .
Back to Top Top