Analyzing Marketing Strategy of Milk and Dairy Products Launch Plan for New Variety of Milk

Abstract

The authors conducted a survey in Nagpur to analyse the marketing strategy for liquid milk and the new product launch plan for a new variety of special milk. He has focused on marketing strategies used by major liquid milk players in the market like differentiation strategy, low pricing strategy, and focus group strategy, and we've also figured out how to break into a new market segment with a new liquid milk variety. Based on our observations, we're trying to collect information from 350 tea vendors in Nagpur. We also collected data from major milk marketing players, whose names are not to be revealed, so we have annotated A, B, C, D, E, and others. The current study focuses on emphasising the importance of a launch plan strategy for new milk and dairy products.