Semantic Web Mining for Analyzing Retail Environment Using Word2Vec and CNN-FK

Abstract

Digital Technology is becoming increasingly essential to organizations. Related knowledge is important for a company to allow optimal use of its IT services. The use of Big Data is relatively new to this field. Handling Big data is not, at this stage, a problem for large business organizations in particular; it has also become a challenge for small and medium-sized businesses. Although Semantic Web analysis is largely focused on fundamental advances that are expected to make the Semantic Web a reality, there has not been much work done to demonstrate the feasibility and effect of the Semantic Web on business issues. The infrastructure of electronic information executives and business types has provided various enhancements for companies, such as the automated process of buying and selling products. Nevertheless, undertakings are checked for the multifaceted nature of the extension required to deal with an ever-increasing number of electronic details and procedures. This paper suggests a model with a neural network design and a word representation system named Word2Vec for analyzing retail environment. Firstly, Word2vec manages the text data and shows it as a function diagram and a feature map is given to the Convolution Neural Network (CNN) that extracts the features and classifies them. The IMDB dataset, the Cornell dataset, the Amazon Products Dataset and the Twitter dataset were analyzed in the proposed model. The proposed Convolution Neural Network Fisher Kernel (CNN-FK) model is compared with the existing SVM model for analyzing retail environment in semantic web mining. The new approach has increased efficiency when compared to existing models.